Our impact is driven by transparency, accountability, and meaningful change across three key areas: people, planet, and animals.
Supporting people
Supporting inclusivity and fairness
Our brands are committed to fostering inclusivity and fairness, improving lives through partnerships and initiatives that promote social equality.
Mental health support
Through our Unlabelled brand, we’ve donated over $250k to youth suicide prevention charities, providing life-saving support to those in need.
Community engagement
We foster open conversations around well-being, inclusivity, and equal opportunity. By partnering with organisations we create spaces for dialogue that lead to real, lasting change.
Supporting the planet
Shining a light on sustainability
We’re committed to using eco-friendly packaging and incorporating natural ingredients in our products, all while cutting down on waste to ensure everything we produce has no negative impact on the planet.
Leaving a lighter footprint
By making all our products in Australia, we reduce the need for long-distance shipping, significantly lowering our carbon footprint. This approach not only helps protect the environment but also supports local economies.
Innovating for a greener future
We’re constantly finding new ways to protect the planet, from using biodegradable materials to creating products that can be reused or recycled, ensuring we waste less and do more for mother earth.
Supporting animals
Caring for animal welfare
Animal welfare is central to our mission. We exceed industry standards to ensure that no harm comes to animals throughout our production processes.
Cruelty-free commitment
Our products are certified cruelty-free, ethically sourced and only ever tested on animals through use. We prioritise humane practices to ensure our impact is always positive.
Partnerships for change
We develop products to support animal welfare organisations. The profits from these products go toward helping provide care and protection for animals.